Goals:
Build an adaptable system for the product and to develop sustainable, eco-friendly packaging. This allowed me to explore both creative identity development and the practical implications of environmentally responsible design.
Process for Design System:
Beginning with material research—examining biodegradable containers, recyclable packaging options, and criteria for sustainable product development.
I landed on coconut fiber- so consumers could then use the container as a planter after they empty the container to plant something new or use as fertalizer.
I also investigated what product information was most important for consumers, such as roast variety, fair trade certification, caffeine strength, and organic sourcing.
I wanted the system to support a range of combinations across these categories.
I developed a range-based chart that could convey product variations clearly through a visual system.
The bottom symbol would display the variables of product information:
- caffine strength
-
fair trade certifications
-
roast level
- organic / non-organic
I created a logo and product mockups to demonstrate how the visual code system could function in real-world applications. One of the most rewarding aspects of the project was refining the way information was communicated—exploring multiple iterations to find the most effective visual solutions.
Prouduct & Package Design:
Poster layout and design composition became essential tools in unifying the system. Although I initially struggled with clarity and visual hierarchy, I worked through these challenges by revisiting feedback, simplifying elements, and refining the system’s language and form.
This project gave me a deeper understanding of the full design process—from initial research and sketching to prototyping, software exploration, and layout design. It strengthened both my technical abilities and my capacity to think critically about how design systems can inform and inspire meaningful consumer experiences.
Tools: